
Live wild, age well
Organic skincare, powered by plants. We believe in reconnecting with nature, embracing life, loving the skin we’re in and ageing well.
Ageing well: Franchine’s story
Wondering what inspired our organic skincare range? It was our founder’s experiences during perimenopause and menopause. When Franchine realised the symptoms affecting her skin were linked to hormonal changes, she reevaluated her routine to address the challenges she faced. By harnessing the power of plants, Franchine hopes to offer support and solutions for women ready to start afresh with skincare and age well – whatever stage of life you’re in.
“Nature has provided everything we need. All we need to do is reconnect and find it.”

Experiencing the symptoms of perimenopause can be confusing, especially when they’re intertwined with other health issues. In my early 40s, a severe bout of Shingles partially paralysed my face and led to a condition called Ramsey Hunt Syndrome. With a weakened immune system, I was diagnosed with Chronic Fatigue Syndrome (ME) a few years later.
As I approached 50, my body felt physically and mentally besieged. I was ill-prepared for the significant hormonal shifts of menopause and found myself searching for answers to various symptoms, unable to see the bigger picture. A rash appeared on my face and the treatments I was prescribed made it worse. A conversation that followed, with a knowledgeable gynaecologist, connected the dots between my symptoms, skin issues, and menopause.
Throughout my life, I’ve sought ‘cures’ for every ailment, and perimenopause was no exception. I delved into forums, consulted experts, and learnt that hormone fluctuations also affect the skin. The rapid drop in oestrogen during menopause (up to 30%) leads to reduced skin elasticity, so signs of ageing in the face, neck, and décolletage happen more rapidly. Some women, like me, experience changes in pH levels, making skin more susceptible to itching, rashes, and irritation. The skin struggles to retain moisture, leading to increased vulnerability to cracking and flaking.
For me, health anxiety was the first and most distressing symptom of menopause. I meticulously documented all 29 of the symptoms I was experiencing and made it my mission to conquer each one. My research continued and I tried countless recommended remedies and vitamins. My trusted skincare routine and products were no longer working for me. It was time to make conscious skincare choices to address the new challenges I faced. Organic skincare with plant oils, and natural toners without preservatives or alcohol additives, became my allies.
An online encounter with the remarkable Tania Elfersy, creator of The Wiser Woman Project and author of ‘The Wiser Woman’s Guide to Perimenopause and Menopause,’ led me to a place of acceptance. I learned to ‘lean in’ to my body, listen to its signals, and embrace my internal wisdom.
Caring for my skin began with a shift in mindset. Instead of seeking a cure, I learned to rest, recharge and accept the changes I was experiencing. I simplified my skincare routine with a holistic approach, understanding the intricate connection between body and mind.

I crafted Wonder Balm, a blend of carefully researched ingredients tailored to the changing needs of menopausal skin. Frankincense for preservation, starflower oil for PMS relief, geranium and clary sage essential oils for mood enhancement, and rapeseed oil for skin health were just a few of the ingredients I used.
Wonder Balm became my go-to cleanser, make up remover, and moisturiser. It restored the healthy glow I longed for and filled me with a feeling of self-care that I had never before experienced with skincare. By eliminating parabens from my life and choosing clean, organic ingredients, I transformed my 50s and menopause experience.
Since she started bottling Wonder Balm in 2017, Franchine’s met hundreds of women with their own skincare stories to share. Our products aren’t just for those of you experiencing the changes and challenges that come with menopause – they’re for anyone looking to simplify their skincare, reconnect with nature, and age well.
Ready to harness the power of plant oils to treat, heal, and nourish?
Our Everyday Essentials
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Wonder Balm Organic Moisturiser & Cleanser
Regular price From £30.00Regular priceUnit price / per£30.00Sale price From £30.00 -
Prickly Pear Seed Oil - Pro Aging Serum (15ml)
Regular price £25.00Regular priceUnit price / per£25.00Sale price £25.00 -
Organic Pure Argan Oil (30ml)
Regular price £15.00Regular priceUnit price / per£15.00Sale price £15.00 -
Organic Rose Water Toner Face Spritz (100ml)
Regular price £25.00Regular priceUnit price / per£25.00Sale price £25.00